Validity Relaunches Partner Program to Enable Top Data Management and Email Marketing Service Providers

Today Validity, the leading provider of data quality and email marketing solutions, announced the relaunch of the Validity Partner Program. A strategic initiative that helps email marketers optimize their customer engagement programming and increases email marketing and data management ROI. As part of the relaunch, Validity announced Platonic Ideal, New Blue Interactive, Reach Marketing and Jarrang as the latest additions to the program.

In light of the tumultuous economic landscape, marketers need solutions that allow them to run eye-catching campaigns that customers actually want to engage with, as well as actionable insights into their campaign performance to drive a real success. Global email volume increased by 14% from 2020 to 2021, and it’s expected to continue to rise in 2022. That means it’s not only harder than ever to get noticed in crowded inboxes, but there’s a growing chance that e -mails do not end up in the inbox at all due to blocklists, spam traps and receiver filtering.

Through the Validity Partner Program, companies have access to the full suite of Validity products, enabling them to navigate this uncertain landscape.

“Validity is honored to continue to foster mutually beneficial relationships and support top service providers around the world,” said Karen Friedrich, Senior Vice President of Global Channels at Validity. “Our preferred partners can benefit by adding new revenue streams, improving the success of our mutual customers and amplifying their brand presence with a wider audience. As businesses face a challenging messaging and data landscape in an uncertain economic market, we believe our product suite delivers the best solutions for the world’s best service providers.

With a strategic focus on developing mutually beneficial partnerships, Validity prioritizes a deep understanding of the challenges facing today’s marketing teams, and the Validity Partner Program is uniquely positioned to meet those needs. Platonic Ideal, New Blue Interactive, Reach Marketing and Jarrang are just a few of the many latest additions to the Validity Partner Program which will continue to grow through the end of the year.

“We are thrilled to partner with Validity to strengthen our customer email marketing program,” said Brandt McCool, Chief Technology Officer of New Blue Interactive. “With Election Day fast approaching, this is a critical time to ensure our customers reach as many inboxes as possible. Our motto is “Amplify your voice to make good happen”. By leveraging the Validity suite of products, we are confident in our ability to deliver.

“At Platonic Ideal, we use Validity because we believe that getting the best data yields the best results for our clients,” added LoriBeth Blair, Founder of Platonic Ideal. Everest is simply the best.”

“Jarrang is committed to delivering the best results to its clients. We believe excellent deliverability is the key to email marketing success,” said Stafford Sumner, CEO of Jarrang. “That’s why we’re excited to partner with Validity to strengthen our email marketing deliverability services, ensuring our teams have the essential data and insights to optimize our customer campaigns.”

“Building partnerships is critical to the success of our customers, we are constantly looking for opportunities to optimize our service offerings so that we can continue to deliver high caliber experiences,” Stafford said.

This new series of partnerships reflects Validity’s continued momentum. Earlier this year, the company also MailCharts acquired and introduced DemandTools Elements and Everest Elementsemphasizing the innovation of their product offerings and the adaptation of their services to companies of all sizes.

Learn more about the Validity Partner Program at link.

ABOUT VALIDITY

For more than 20 years, tens of thousands of organizations around the world have relied on Validity solutions to target, contact, engage and retain customers – using trusted data as a key advantage. Validity’s flagship products – ApplicationTools, BriteVerify, Everestand GridBuddy Connect – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and spam folder avoidance, and grid-based CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately, faster growth. For more information, visit Validity.com and connect with us at LinkedIn, instagramand Twitter.

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Ramon J. Espinoza