Salesforce and AT&T IoT collaboration drives data management for net-zero performance
Salesforce and AT&T have joined forces to deliver new emissions management processes for the industry. Much of the current sustainability debate seems to be about whether a company is sustainable operationally or in terms of product – hence Musk’s fury that Tesla was kicked off the S&P 500 ESG Index. while Chevron remained. What this new collaboration suggests is that what matters now is to be both.
Salesforce and AT&T Combine Internet of Things (IoT) Connectivity with Net Zero Cloud to Enable Direct Monitoring of Emissions-Causing Activities, as Salesforce Joins Collaboration Connected Climate Initiative (CCI). Headlines on corporate climate action are often dominated by the targets that have been set, whether companies are net zero, whether they are offsetting or even heading towards zero carbon. At the very least, we are now beginning to expect companies to have a working transition plan. Yet problems arise again and again with effective measurement and management of emissions. Data demands have far exceeded the ability to understand and the ability to access and process data – what is needed is not just data, but information.
What Salesforce announced in its partnership with AT&T is a way to enable industries with high carbon footprints, such as energy, manufacturing and transportation, to understand the behavior of assets in use. That means tools like AT&T Equipment and Machinery Solutions helpg better track, monitor, control and optimize heavy machinery and equipment, such as bulldozers, forklifts and cranes, and help companies in different sectors manage their performance. In the United States, with the passage of the $1.2 trillion Infrastructure Investment and Jobs Act, construction and heavy equipment companies will be busy rebuilding America’s infrastructure. They will need to know where their equipment is and ensure proper maintenance to manage worker safety, as well as demonstrate their commitment to sustainability goals.
The platform uses the IoT to help collect and analyze vital equipment data, such as engine hours and machine fuel consumption, in a single view on Salesforce’s Net Zero Cloud. In the product, emissions are calculated, so companies can better track their sustainability goals from the job site to the boardroom. As Mike Troiano, SVP Product and Pricing, AT&T Business puts it, “companies will be able to gain greater clarity and precision about their carbon footprint and where they can take action to reduce emissions.”
IoT solutions allow building operators to monitor and manage many types of building infrastructure, including lighting, heating, cooling, and other mechanical equipment to optimize their use. AT&T has used this technology internally, resulting in annualized savings of 63 million kWh – a significant difference in an energy crisis. A&T’s internal successes with its technology led to the rollout of the solution to customers.
Lineage Logistics, a US-based cold food storage operator, has relied on smart meters and sensors connected by the AT&T Internet of Things to reduce electricity consumption by 33 million kWh per year in 78 different warehouses nationwide, which had multiple benefits in terms of food safety. , reducing emissions and saving $4 million in annual electricity costs. As products are integrated, these processes could automatically provide insight into sustainability impacts and performance.
Such a transition from internal experience is an example of how identifying their own sustainability needs can help companies not only solve internal problems, but also create new products for a growing market. fast. For example, it was AT&T’s internal work on GHG emissions reporting that sparked their interest in the collaboration. Emissions reporting can be complex and time-consuming because most operations aren’t set up to provide relevant data on a business-to-business basis. AT&T now uses Net Zero Cloud to track its own shows and improve its management and reporting.
When it comes to sustainability, collaboration seems to be one of the most effective ways to address the challenges that come with net zero transformation. It’s certainly something Salesforce believes – as Patrick Flynn, SVP and Global Head of Sustainability, Salesforce, says, “When companies, customers and suppliers work together to achieve shared climate goals, we can achieve climate action. transformative to scale and accelerate the the planet needs.
For Salesforce, Net Zero Cloud is a product that was also born out of its own sustainability commitments and the need to track its performance against its goals. The company has set a net-zero goal with the Science-based Targets Initiative (SBTi) and the company says it has already achieved its net-zero residual emissions goal across Scopes 1, 2 and 3. Given its SBTi target, this also means it can only use offsets to contribute 5-10% of its emissions. It has also achieved 100% renewable energy for its operations by purchasing renewable energy equivalent to the electricity it uses globally and is halfway to its goal of planting 43 million trees.
Salesforce has other net zero programs in development, which Flynn plans to launch soon, one of which is a carbon trading platform for customers and suppliers. The issue of offsetting is complex, as carbon credits can be criticized as a shortcut that replaces internal action on emissions. Flynn points out, however, that not only will the platform have a quality threshold and require third-party credit verification, but says data shows that a company using carbon credits tends to have other robust climate initiatives. He believes that high-quality credits to offset emissions that are currently difficult to phase out are also an effective tool for delivering finance where it is most needed and that, like most tools, it should be understood as part of of a larger set and used in the right way.
Flynn explains that Salesforces’ purpose is driven by its values, to which sustainability was only added last year. He says the company is creating a culture of business achievement as the biggest platform for change at a time of climate crisis. He says: “The way I think of us is that we are using all our power for a planet that doesn’t know how to cry out louder for help. We have many levers, but our superpower is that we put digital tools to work to help customers through the climate emergency.
He continues: “We are really at the dawn of a new chapter. All of these changes in the competitive landscape are now made more acute by reliable data. This will propel the green decarbonization revolution in a delightfully surprising way. The power of supply, with large global companies pushing demand for data and action along the supply chain, will transform the market. The power of the customer should not be overlooked, as they can change the way the business works by altering their buying decisions.
Today there are competing forces in the market, inflation issues, energy crisis, energy security, supply chain bottlenecks. But the silver lining, according to Flynn, is the tsunami of corporate targets and mandatory regulatory disclosure and it will be a spotlight on those who are serious. He says, “Salesforces has trust as a core value and that gives us the power to bring people together which allows us to bring people together in times of crisis – there is tremendous power here. We need to establish collaboration between the positive forces and trusted data that connects different data sets can be transformational. Climate change is one of the biggest differentiators in the competitive landscape we’ve ever seen, and it’s not going anywhere anytime soon.